Marketing

Reach your open source community with content marketing

willkelly — Fri, 15 Oct 2021 07:00:00 +0000

Reach your open source community with content marketing willkelly Fri, 10/15/2021 - 03:00

Technology and content marketing teams can work together to reach the community around an open source software project.

Both startups and more established firms are increasingly turning to content marketing as a way of reaching prospective customers. However, corporate marketers often consider…

A better marketing plan for your open source software project

SarahCConway — Tue, 13 Feb 2018 08:00:00 +0000

A better marketing plan for your open source software project SarahCConway Tue, 02/13/2018 - 03:00

The history and evolution of marketing in open source demonstrates a need for new approaches.

Sarah Conway and Greg Wallace are co-authors of this article. Open source software (OSS) marketing today is unique: it’s a process of co-creating and co-executing a marketing…

7 great open source tools to power your marketing stack

thomaslcarney — Wed, 28 Jun 2017 07:01:00 +0000

7 great open source tools to power your marketing stack thomaslcarney Wed, 06/28/2017 - 03:01

There's no reason to run your marketing program on proprietary software when open source alternatives like these exist.

Today's digital marketers use an ever-increasing amount of software to plan, organize, execute, measure, and report on marketing campaigns. Marketers often refer to the…

A look at 6 iconic open source brands

JeffMacharyas — Thu, 02 Feb 2017 08:02:00 +0000

A look at 6 iconic open source brands JeffMacharyas Thu, 02/02/2017 - 03:02

Branding is an integral part of marketing. When it's done right and makes an impact, a simple logo (like a Nike swoosh) becomes a powerful advertisement in of itself. Just…

How to partner with external marketing agencies

Jackie Yeaney — Tue, 20 Sep 2016 07:00:00 +0000

How to partner with external marketing agencies Jackie Yeaney Tue, 09/20/2016 - 03:00

This article is the second in a two-part series on building communities of marketing partners. Read the first part. A community-powered approach to working with the broad…

As marketing changes, some things never will

Jackie Yeaney — Wed, 25 May 2016 07:00:00 +0000

As marketing changes, some things never will Jackie Yeaney Wed, 05/25/2016 - 03:00

Marketing as we know it has changed dramatically, especially in the B2B world. I bet you're not surprised to hear me say that. I'm not the first to say it, and I certainly won…

6 non-code contributions you can make to open source

captainsafia — Wed, 20 Jan 2016 08:01:00 +0000

6 non-code contributions you can make to open source captainsafia Wed, 01/20/2016 - 03:01

Contribute to open source! It’ll look great on your resume! It’s gratifying work! You may have heard people make these statements, or ones similar to them, numerous times…

An internship that harnesses the power of community

bmspangler — Tue, 11 Aug 2015 08:00:00 +0000

An internship that harnesses the power of community bmspangler Tue, 08/11/2015 - 04:00

I was both nervous and excited to begin my intern experience at Red Hat. I followed a path slightly different from that of the typical intern, having worked previously in the…

Why open source and enterprise users are natural allies

MikeBates — Wed, 01 Apr 2015 11:00:00 +0000

Why open source and enterprise users are natural allies MikeBates Wed, 04/01/2015 - 07:00

Open source software and enterprise users are natural allies. For example, at HotWax Systems, enterprise users are our focus customers, and open source software is at the core…

Should marketing professionals learn how to code?

Jen Wike Huger — Thu, 11 Dec 2014 12:00:00 +0000

Should marketing professionals learn how to code? Jen Wike Huger Thu, 12/11/2014 - 07:00

Elaine Marino says that she's a reformed "Ad-girl." Today, she's a still a marketer but has added developer to her skillset. Why? Programming and development Red Hat…